“Gold Coast City Marina & Shipyard (GCCM) is one of the largest marina and shipyard’s in the South Pacific built on providing world class marine services to boat owners. We have recently changed our CRM system over to the Marina Master platform to provide our operation with the next level of customer service and organisational efficiency.
In the short period that we have implemented Marina Master, we have been able to automate a majority of manual operational processes, which will assist in developing a professional and hassle free experience for our customers and increase the yard efficiency. The support team at IRM know their business well which helps with timely updates and system developments that we can efficiently roll out to benefit the customer experience. GCCM would recommend this system to a shipyard looking to take their customer service to the next level.”
GM Customer Experience & Property Management, Gold Coast City Marina & Shipyard, Australia
“I have worked in the Marina Industry now for 20 years and have developed an acute awareness of how significant the role of an effective office management system is to the running of a successful Marina property and business. As General Manager of Breakwater Marina in Townsville, I started the search for a replacement software resource in 2017 that would contemporize our administration, add portability to the procurement of information, integrate with existing ancillary systems and markedly improve the communication we have with our customers. After extensive research and having had glowing references from existing users of Marina Master, I was comfortable signing up to the platform.
Since working through the inevitable teething problems that come with the transference of such a bulky data set and setting parameters that are specific to our property and business, I’ve found our business has improved markedly. That’s due in large to having a far more efficient management system that allows staff, across the business, to spend more time in other productive areas of the business.
The platform has driven the professional perception our customers have of our business through the innovative use of technology, adaptive connections to existing systems, a modular approach that allows you to expand the system as your marina business grows and diversifies and the customization of reports and communicative templates through a dedicated CRM.
As is always the case with complex systems, things go wrong from time to time but the support and development team at Marina Master are fantastic to work with and they understand the impact on business when the system’s not fully functional. I would have no hesitation in recommending other Marina Owners and Operators to consider seriously making Marina Master an integral part of their business management.”
General Manager, Breakwater Marina in Townsville, Australia